This makes the game more engaging and interactive, and allows players to pressure their friends to play Diablo too. Like all online games now, Diablo III allows players to chat and play with their friends, as well as strangers on the same quest. It does, however, get first-timers to want to finish the level 1 difficulty once. Unfortunately, Diablo III’s storyline isn’t that great, and it makes you play through the same storyline in 4 different levels to beat the game (not to mention “farming” the same area/quests over and over), so this factor is not strong in Diablo. This is similar to wanting to finish a book or movie. A sense of improvement and accomplishment is key here.Īgain, like all RPGs, there is a storyline that makes players want to continue to play and find out what’s next. A leveling system makes players feel that they are having progress and are improving themselves, even though the tasks they do are very mundane. When a player kills monsters, he gains Experience, which allows his character to level up and become stronger. Pretty much all RPGs (Role Playing Games) have a leveling up system. Unfortunately, we won’t be learning too much from this because Gamification only applies to gaming elements that are still there after you strip out all the graphics, sound, action and apply them to professional activities. This is required for most games, and Blizzard is one of the best at it. This article analyzes the techniques and game mechanics that Diablo III uses to achieve the status of Winning & Addicting. Its success not only rides on the popularity of its predecessor Diablo II, but also stems from the utilization of a great amount of smart game mechanics to make users engaged and addicted. Within a week, they already sold 6.3 Million Copies, and as of September 2012, already made it to the Top Selling PC Games of all-time. New to Gamification? Check out my post What is Gamification & my Gamification Framework: Octalysisīlizzard Entertainment, a company that knows how to do gaming right (though not perfectly), has hit it big with their latest game Diablo III, launched in May of 2012.
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